World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple...
A leading U.S. Airline elevates its CTV campaign performance with Adara’s first-party data
Our client, a top 10 low-cost airline in the U.S. wanted to promote non-stop flights from small domestic cities to...
Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for...
Arkansas Tourism Leverages Adara to Measure Impact of Digital Media on State Parks
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data...
Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who...
Northwest Arkansas Tourism Association Leverages Adara to Generate 8:1 Return on Ad Spend (ROAS)
In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association...
Accor Live Limitless Reaches Active Travellers in their Desired Markets for Their Digital Campaign with Adara
Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and...
Mandarin Oriental Hotel Group reaches a more targeted audience through search marketing with ADARA
Learn how the Mandarin Oriental Hotel Group leveraged ADARA’s signals to improve click-through rates across paid search and metasearch campaigns.
A Multinational Holding Company Brings 1st party Disparate Data Together with Data Permissioned Workflow
A multinational conglomerate holding company that owns stakes in many technology, energy and financial companies, recognized that, as its business became more successful, the more disparate its organization and the data that drove it became.
Mid Size DMO Expands Data Footprint with a Cookie-less Privacy Compliant Solution
Our client had been exclusively using mobile IDs to inform their business strategy.
Major Multinational Energy Company Capitalizes on Airline Booking Data to Forecast Fuel Consumption
Due to the massive disruption in the travel industry as a result of the coronavirus, it has made accurately predicting the futures of oil very difficult.
An International Data Aggregator Boosts Business in a Cookie-less Environment with ADARA
An internationally recognized data aggregator built its business by creating a consortium of small businesses to enable a competitive balance with larger organizations that had more data available to optimize business and marketing operations.
US Hotel Chain Adopts Cortex Search to Compete with OTAs
A US-based hotel chain was interested in testing the ADARA Cortex data against their meta-search campaigns in an effort to better compete with OTAs.
Major US Airline Taps ADARA’s Cortex Search Platform
A major airline wanted to fully capture the demand from their branded search traffic, as well as increase their booking volumes for their non-branded search activity.
Major City Tourism Board Quantifies Marketing Results
Before running with ADARA, this major city tourism board ran upwards of 500 million impressions per year at an expense of roughly $2.1M, but with zero visibility into ROI.
Law Firm Applies ADARAs Lifestyle Data
A law firm specialized in practicing family law wanted to create more awareness of their business and drive prospects to their website.
Las Vegas Resort Applies ADARA’s Cortex Search Platform to Increase Hotel Bookings
A Las Vegas-based resort was interested in increasing hotel bookings and improving the profitability and efficacy of their search campaigns to message travelers resilient to the COVID outbreak.
DMO taps into ADARA’s Impact Plus Platform to aid in Post- COVID Recovery Strategy
Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19.
Costa del Sol Case Study
ADARA Impact provided valuable campaign performance insights, including what was working and what needed optimization to achieve the best results for their destinia.com campaigns.
Investment and Development Agency of Latvia Case Study
Learn how ADARA helped the Latvian IAA target in-market travelers in specific regions and outperform the key KPI by 110%.
Hyatt Regency Orange County Case Study
Learn how The Hyatt Regency (Orange County, CA) used ADARA’s data to drive a 38X ROI on prospecting families and leisure travelers.
Why ADARA? Destination DC Case Study
Learn how Destination DC uses ADARA to get visibility into bookings and measuring marketing effectiveness.
Visit Britain & Brittany Ferries Case Study
Learn how ADARA’s targeted potential French holiday makers and outperformed their goal by almost 10%.
Visit Jersey Case Study
ADARA delivered an impressive 75% completion rate on the video creative, achieved by targeting genuine in-market UK travelers.
Arizona Office of Tourism – Final Four Case Study
Working with ADARA, the world’s travel data co-op. Learn how ADARA’s campaign’s investment of $35,000 influenced over $4.75 million in hotel revenue, driving an ROI 135x. Check it out!
Turespaña Case Study
Turespaña, the DMO for Spain, is responsible for promoting Spain as a global tourist destination year round. Learn how ADARA Impact data insights contributed to $2.3M in hotel revenue and 38,000 new visitors to Spain.
Legends of Catalonia
A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers.