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Field Data Science

Leveraging data to provide the value your stakeholders understand

Field Data Science (FDS), Adara’s professional services team, engages Adara’s clients to maximize the benefits of Adara’s products such as Cortex, Impact and Private Data Consortiums.

Combining expertise in analytics with a deep understanding of Adara Consortium data, the team provides material & actionable insights for clients, to improve understanding of customer behavior and boost performance for targeted audiences.

Examples of Field Data Science engagements include:


  • End-to-end insight into traveler’s trip planning journey (searches & bookings for flight, hotel, car, rail, and cruise)
  • Travel market trends and performance
  • Differentiate attributes & preferences of different loyalty & traveler value categories

Destination Marketing

  • Destination insights – seasonality analysis, type/reason of trip & traveler demographics trends
  • Connected TV attribute reporting
  • Competitive landscape analysis – understand competing cities

Identity and Fraud

  • Understanding your user’s interactions across verticals
  • Define your users potential value & likelihood to engage, among other traits
  • Usage of Adara’s Identity Graph to verify quality of identifiers and flag suspicious behavior

Bespoke reports are available in a range of formats, including Dashboards, Spreadsheets & PDF