Audience Solutions powered by Adara’s Identity Graph
Better engagement can be achieved by customer-centric marketing that delivers and measures customer experience across channels. Marketers’ need for a solution is amplified by increasing data challenges coupled with stringent privacy regulations making it difficult to build a complete view of customers.
The Adara Identity Graph is based on real verified identities across geographical regions and multiple sources. The Adara Identity Graph recognizes individuals, offline and online, across channels and devices. It is privacy-safe as the Adara Identity Graph resolves identities to an anonymous ID at the individual level.
What is the Adara Identity Graph?
Resolves identities at the individual level by linking a collection of known customer identifiers that can be associated with one another
Recognizes individuals, offline and online, across channels and devices
Secured and Privacy Safe
Identities are resolved to an anonymous ID powered by Adara’s proprietary Privacy SDK
Real Verified Identities
Adara’s cross industry data partners ensure that our ID Graph is based on real verified and consented data
1.7 Billion global digital identities from our 300+ data partners
Adara’s Identity management is built for streaming and near-real time processing to ensure data is always fresh
Build relevant customer profiles with verified data to power truly personalized marketing.
Identity resolution helps track outcomes throughout the customer journey
Secured and future proof compliance by way of the Adara Privacy Token