In today’s challenging environment, historical consumer behavior is no longer predictive of future behavior. The old models and data are inadequate for forecasting, pricing, planning, and designing consumer interaction. Moreover, survey techniques such as sentiment analysis can only get you so far. You need broad-scale, global, behavioral data that capture how consumers are spending their time and their money. Only Adara can draw insight from over 300 data partners representing over 1 billion digital entities with 22 billion data points. Adara’s insights, based on actual consumer activity, fill the intelligence gap allowing you to make smarter strategic decisions.
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Consumer Vitality Index
Adara’s Consumer Vitality Index accounts for both individual discretionary spend and willingness to participate in public settings whether that is at restaurants, hotels, events, or on planes. We’ve integrated 5 dimensions of our data and indexed them to the beginning of the year. With this index you can track changes to the volume of consumer activity along with shifts in the composition of activity.