Welcome to the Customer Intelligence Center

In today’s challenging environment, historical consumer behavior is no longer predictive of future behavior. The old models and data are inadequate for forecasting, pricing, planning, and designing consumer interaction. Moreover, survey techniques such as sentiment analysis can only get you so far. You need broad-scale, global, behavioral data that capture how consumers are spending their time and their money. Only ADARA can draw insight from over 300 data partners representing over 1 billion digital entities with 22 billion data points. ADARA’s insights, based on actual consumer activity, fill the intelligence gap allowing you to make smarter strategic decisions.