Resources

Welcome to the ADARA COVID-19 Resource Center

To help travel brands adapt to this fast-changing environment, we created the ADARA Traveler Trends Tracker, which taps into our real-time travel data to track travel-related consumer behavior and identify key trends. We will update this data frequently.

This information will help travel marketers activate the most informed marketing strategies based on the most recent consumer travel activities.

For more consumer activities, check out the ADARA’s Customer Intelligence Center.

Traveler Trends Tracker

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US Domestic Travel Trends

Volume of US Domestic Trips

These charts show the relative booking volume of flight and hotel bookings of the current year. Each of the lines shown are bookings relative to that particular sector (business travelers, solo or couple leisure travelers or family travelers with 3+ flyers). Data will be updated daily.

Flight Volume by Purpose

* the index shows the relative bookings compared to bookings for Jan 2 – each set of bookings (e.g., business flights) is indexed relative to itself

Hotel Volume by Purpose

* the index shows the relative bookings compared to bookings for Jan 2 – each set of bookings (e.g., business hotels) is indexed relative to itself

Booking Windows for Domestic Flights

These charts show the relative booking volume of flights with different departure windows (<15 days advanced booking, 16-30 days, 31-60 days, 61-90 and 91+ days advanced booking). All of the bookings are indexed to 91+ days advanced booking for that segment (e.g., business, leisure family, leisure solo or couples)

Trip Purpose: Business

Trip Purpose: Leisure – Family

Trip Purpose: Leisure – Solo Travelers & Couples

Booking Windows for Domestic Hotels

These charts show the relative booking volume of hotels with different departure windows (<15 days advanced booking, 16-30 days, 31-60 days, 61-90 and 91+ days advanced booking). All of the bookings are indexed to 91+ days advanced booking for that segment (e.g., business, leisure family, leisure solo or couples)

Trip Purpose: Business

Trip Purpose: Leisure – Family

Trip Purpose: Leisure – Solo Travelers & Couples

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