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With Great Data Comes Great Responsibility

Adara helps brands and destinations win in the digital economy by providing the data and measurement tools they need to boost engagement and drive growth.

Our privacy-first approach to data means brands and destinations around the world trust Adara for forward-thinking and meaningful insights.

Real-Time Insights to Drive Destination Decision Making

Start a Data-Driven Transformation

The competitive landscape is changing rapidly and it is harder to win against big tech players who have an advantage in consumer insights.
Tap into the richest and most complete data set from more than 300 of the world’s biggest brands in travel, entertainment and real estate to help you gain real-time insights from the marketplace and more effectively engage with consumers at scale.

market share

new customers

Increase customer

data-driven decisions

Ensure privacy compliance

Connecting the Who and the What for Meaningful Consumer Interaction

High-fidelity ID graph

Recognize and engage with the right

Consumer Intelligence

Get access to real-time consumer preferences, motivations & intent.

World class analytics (AI)

Know what
customers need
next – at scale.

Seamless Activation

Meet compliance requirements & safeguard your reputation

Know what customers need next

Rich data can be informative. Combine that with Adara’s ability to predict consumer behavior, and it becomes transformative.


Data Elements


Data Partners


Digital Identities



Case Studies & Testimonials

"Adara has been an excellent, longstanding partner in helping solve the needs of our clients. Their team has been most helpful in responding to changes in our campaign strategies, especially throughout the pandemic."

James Simon, Active International