Resources

Webinars

A Destination Marketer’s Guide to Payment Card Transaction Data

A Destination Marketer’s Guide to Payment Card Transaction Data

Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. For the essentials of accessing US payments data, please join Adara’s Zeek Coleman, Sr. Director of Product Marketing, and Nick Mangiapane, CMO at Commerce Signals, as they provide the basics of what marketers need to know.

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‘What I Learned Since I Joined Adara’ with Zeek Coleman & Lauren Cleland

‘What I Learned Since I Joined Adara’ with Zeek Coleman & Lauren Cleland

Everyone knows that Adara is synonymous with travel data. What you might not know is how Adara’s data is being leveraged to prepare destinations for the future in an amazing way. In this webinar, join Zeek Coleman, Sr. Director, Product Marketing – Tourism, ADARA, and special guest Lauren Cleland, Director of Data Intelligence and Digital Marketing of Visit Savannah.

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Destination Expenditure Reports – A new and exclusive way to truly understand and quantify the economic impact of your marketing spend

Destination Expenditure Reports – A new and exclusive way to truly understand and quantify the economic impact of your marketing spend

One of the common challenges for Destination marketers and researchers is how to truly quantify the economic impact of their marketing efforts. Watch this webinar and hear Adara’s Zeek Coleman, Sr. Director of Product Marketing, Christine Zetzl, Senior Marketing Manager at Visit Indy and Jeremy Harvey, VP, Communications at Visit Savannah discuss how the industry is solving for this challenge as well as new, innovative solutions on the market.

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Unlock the power of your data as the travel recovery begins

Unlock the power of your data as the travel recovery begins

In this webinar, we delve further into the most recent trends that we are seeing with Adara’s Milan Patel, Director of Field Data Science. Subsequently, we host Tina Markowitz, VP Digital & Analytics at Cendyn to discuss how travel marketers need to employ data-driven strategies to properly and effectively take advantage of this demand.

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Identity Webinar – Keys to Success for Effective Personalization

Identity Webinar – Keys to Success for Effective Personalization

Hear from Sarah Welch, Director, Head of Marketing Solutions at Novantas and Paul Kadin, Managing Partner at Resonance LLC as they discuss how marketers can build the foundation for an effective, data-driven personalization strategy that doesn’t require incremental armies to deploy with Bernie Yu, SVP Corporate Strategy at Adara.

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