Resources

Webinars

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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Private Consortiums: The DMOs Answer to a Cookieless World

Private Consortiums: The DMOs Answer to a Cookieless World

In this webinar, Zeek Coleman, Head of Marketing – Tourism & Hospitality at Adara will share how Adara’s Private Consortium addresses the challenges posed by the deprecation of 3rd party cookies. This is followed by a Q&A with Travis Napper, Director of Tourism at Arkansas Department of Parks, Heritage & Tourism about his cookieless strategy and how they plan to use Private Consortiums to leapfrog the competition.

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The DMOs Checklist for a Cookieless Future

The DMOs Checklist for a Cookieless Future

The way destinations drive business is fundamentally going to change as unconsented data and loss of cookies take center stage in 2024. With the most powerful and widespread browsers changing how the world targets, retargets and essentially drives revenue, the clock has started ticking for DMOs around the world. So what can you do today?

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Why did 3 DMO thought leaders just join Adara?

Why did 3 DMO thought leaders just join Adara?

When it comes to Destination Marketing, Leroy Bridges, Jeremy Harvey & Zeek Coleman are fairly familiar names. In this webinar, learn more about why with 44 combined years in innovative DMO experience between the three, why they decided to join Adara.

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A Destination Marketer’s Guide to Payment Card Transaction Data

A Destination Marketer’s Guide to Payment Card Transaction Data

Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. For the essentials of accessing US payments data, please join Adara’s Zeek Coleman, Sr. Director of Product Marketing, and Nick Mangiapane, CMO at Commerce Signals, as they provide the basics of what marketers need to know.

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‘What I Learned Since I Joined Adara’ with Zeek Coleman & Lauren Cleland

‘What I Learned Since I Joined Adara’ with Zeek Coleman & Lauren Cleland

Everyone knows that Adara is synonymous with travel data. What you might not know is how Adara’s data is being leveraged to prepare destinations for the future in an amazing way. In this webinar, join Zeek Coleman, Sr. Director, Product Marketing – Tourism, ADARA, and special guest Lauren Cleland, Director of Data Intelligence and Digital Marketing of Visit Savannah.

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