Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. For the essentials of accessing US payments data, please join Adara’s Zeek Coleman, Sr. Director of Product Marketing, and Nick Mangiapane, CMO at Commerce Signals, as they provide the basics of what marketers need to know.
Tourism Spotlight Phocuswire Pulse: Travel Marketing Tactics - 'Location, location, location under threat?' with Zeek...
Everyone knows that Adara is synonymous with travel data. What you might not know is how Adara’s data is being leveraged to prepare destinations for the future in an amazing way. In this webinar, join Zeek Coleman, Sr. Director, Product Marketing – Tourism, ADARA, and special guest Lauren Cleland, Director of Data Intelligence and Digital Marketing of Visit Savannah.
Destination Expenditure Reports – A new and exclusive way to truly understand and quantify the economic impact of your marketing spend
One of the common challenges for Destination marketers and researchers is how to truly quantify the economic impact of their marketing efforts. Watch this webinar and hear Adara’s Zeek Coleman, Sr. Director of Product Marketing, Christine Zetzl, Senior Marketing Manager at Visit Indy and Jeremy Harvey, VP, Communications at Visit Savannah discuss how the industry is solving for this challenge as well as new, innovative solutions on the market.
Watch this two-part webinar to get the latest traveler trends extracted from Adara’s rich data set shared by Milan Patel, Director Field Data Science at Adara. The trends analysis is followed by a conversation with two industry experts Rachael Rothman, Head of Hotels Research & Data Analytics, CBRE Hotels, and Carolyn Corda, CMO/CCO of Adara
In this webinar, Piyush Shrivastava, GM, Tourism, Adara dives into a conversation with Petra Stušek, President of European Cities Marketing and Eduardo Santander, Executive Director, European Travel Commission on what lies ahead for the European Tourism Recovery.
In this webinar, we delve further into the most recent trends that we are seeing with Adara’s Milan Patel, Director of Field Data Science. Subsequently, we host Tina Markowitz, VP Digital & Analytics at Cendyn to discuss how travel marketers need to employ data-driven strategies to properly and effectively take advantage of this demand.
Hear from Dr. Peter Hotez, our guest speaker in this special webinar. Dr. Hotez is a world-renowned medical expert who frequently appears on MSNBC, CNN, Fox News and BBC and will be sharing his perspective on Covid, variants, and vaccines.
Hear from Sarah Welch, Director, Head of Marketing Solutions at Novantas and Paul Kadin, Managing Partner at Resonance LLC as they discuss how marketers can build the foundation for an effective, data-driven personalization strategy that doesn’t require incremental armies to deploy with Bernie Yu, SVP Corporate Strategy at Adara.
Hear from Gray Lawry, VP of Strategy & Insights at Miles Partnership and Piyush Shrivastava, General Manager of Tourism at Adara, as they talk about how destinations are being impacted by the global privacy changes and what strategies they should be formulating to be ready and flexible.