‘What I Learned Since I Joined Adara’ with Zeek Coleman & Lauren Cleland
Everyone knows that Adara is synonymous with travel data. What you might not know is how Adara’s data is being leveraged to prepare destinations for the future in an amazing way. In this webinar, join Zeek Coleman, Sr. Director, Product Marketing – Tourism, ADARA, and special guest Lauren Cleland, Director of Data Intelligence and Digital Marketing of Visit Savannah.
Destination Expenditure Reports – A new and exclusive way to truly understand and quantify the economic impact of your marketing spend
One of the common challenges for Destination marketers and researchers is how to truly quantify the economic impact of their marketing efforts. Watch this webinar and hear Adara’s Zeek Coleman, Sr. Director of Product Marketing, Christine Zetzl, Senior Marketing Manager at Visit Indy and Jeremy Harvey, VP, Communications at Visit Savannah discuss how the industry is solving for this challenge as well as new, innovative solutions on the market.
Which Hotel Trends Are Here to Stay? Insights for Marketers, Investors and Operators
Watch this two-part webinar to get the latest traveler trends extracted from Adara’s rich data set shared by Milan Patel, Director Field Data Science at Adara. The trends analysis is followed by a conversation with two industry experts Rachael Rothman, Head of Hotels Research & Data Analytics, CBRE Hotels, and Carolyn Corda, CMO/CCO of Adara
Tourism’s Road to Recovery May 2021 – The European Perspective
In this webinar, Piyush Shrivastava, GM, Tourism, Adara dives into a conversation with Petra Stušek, President of European Cities Marketing and Eduardo Santander, Executive Director, European Travel Commission on what lies ahead for the European Tourism Recovery.
Unlock the power of your data as the travel recovery begins
In this webinar, we delve further into the most recent trends that we are seeing with Adara’s Milan Patel, Director of Field Data Science. Subsequently, we host Tina Markowitz, VP Digital & Analytics at Cendyn to discuss how travel marketers need to employ data-driven strategies to properly and effectively take advantage of this demand.
Get the facts on Covid, Vaccines and Travel Trends Featuring Dr. Peter Hotez
Hear from Dr. Peter Hotez, our guest speaker in this special webinar. Dr. Hotez is a world-renowned medical expert who frequently appears on MSNBC, CNN, Fox News and BBC and will be sharing his perspective on Covid, variants, and vaccines.
Identity Webinar – Keys to Success for Effective Personalization
Hear from Sarah Welch, Director, Head of Marketing Solutions at Novantas and Paul Kadin, Managing Partner at Resonance LLC as they discuss how marketers can build the foundation for an effective, data-driven personalization strategy that doesn’t require incremental armies to deploy with Bernie Yu, SVP Corporate Strategy at Adara.
Adara Privacy Week: Day 4 – Privacy Considerations for Destination Marketers
Hear from Gray Lawry, VP of Strategy & Insights at Miles Partnership and Piyush Shrivastava, General Manager of Tourism at Adara, as they talk about how destinations are being impacted by the global privacy changes and what strategies they should be formulating to be ready and flexible.
Adara Privacy Week: Day 3 – No Privacy, No Data: Navigating the Privacy Squeeze
In this webinar, join Frank Teruel, Chief Operating Officer of Adara and Richard Yim, VP of Products at Adara, as they discuss how enterprises can future-proof their data strategy with Adara’s Privacy SDK.
Adara Privacy Week: Day 2 – Building Privacy into Your Business Strategy
Watch this webinar led by Tim Geenen, Managing Director, Addressability Europe at LiveRamp and Bernie Yu, SVP of Corporate Strategy at Adara, where they discuss different approaches of global privacy regulations, the new value exchange, the need for businesses to change how they view privacy, and innovative ways of managing privacy.