“Destination Expenditure Reports – A new and exclusive way to truly understand and quantify the economic impact of your marketing spend” with Jeremy Harvey, Christine Zetzl and Zeek Coleman
One of the common challenges for Destination marketers and researchers is how to truly quantify the economic impact of their marketing efforts. How many people are visiting my destination as a result of my campaign? How much are they spending on attractions? Food? Events? Am I really getting the ROI that I expect from the various marketing channels that I’m using?
Watch the full webinar below where Adara’s Zeek Coleman, Sr. Director of Product Marketing, Christine Zetzl, Senior Marketing Manager at Visit Indy and Jeremy Harvey, VP, Communications at Visit Savannah discuss how the industry is solving for this challenge as well as new, innovative solutions on the market.