Zeta and Adara Partner on New Targeting and Engagement Solutions Ahead of Anticipated Travel Resurgence
Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, retain customers, and Adara, the global leader in predictive consumer intelligence, today announced a multi-year data partnership to bring travel & hospitality marketers enhanced insights – on an individual level – to accelerate customer acquisition and deepen loyalty.
Bookings abroad hit 2021 high following amber list announcement
In a study of travel searches and bookings, ADARA finds that Brits are overwhelmingly looking to travel to Spain and...
Adara Partners With Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers
With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and...
Adara Names Steve Melamed as Chief Revenue Officer
Melamed Focused on Driving Growth Across Adara’s Unique Solutions For Agencies, Marketers and Media Platforms Palo...
Adara and Love Communications Deliver Privacy-Safe Data Consortium for Destination Client
Major Tourism Destination Client Gains Future-Proof Data Solution For Cookieless Data Analysis and Collaboration Palo...
Adara Releases Privacy Token, a Decentralized Implementation for Data Sharing Using a Privacy-First Approach
Privacy Token Securely Unifies and Pseudonymizes Disparate Digital Identities, Safely Enabling Robust Enterprise Data...
Brits are most resilient in Europe for travel bookings, finds new Adara booking data
In a study of winter holiday bookings, Adara finds Brits keen to travel abroad despite lockdown uncertainty The...
Programmatic and data giants Crimtan and Adara partner up to supercharge customer acquisition
Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Crimtan have joined...
Adara Announces Cortex 3.0 – The Leading Platform for Permissioned Data and Verified Identity
Marketers can access AI-driven audiences based on proprietary, cookieless ID Graph Palo Alto, CA (October 19, 2020)...
Department of Culture and Tourism – Abu Dhabi Selects Adara To Run First-Ever Connected TV (CTV) Campaign in USA
CTV proved to be an effective channel for DCT Abu Dhabi to enhance awareness and consideration amongst US travelers’...