Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who...
In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association...
Accor Live Limitless Reaches Active Travellers in their Desired Markets for Their Digital Campaign with Adara
Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and...
Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry.
A Multinational Holding Company Brings 1st party Disparate Data Together with Data Permissioned Workflow
A multinational conglomerate holding company that owns stakes in many technology, energy and financial companies, recognized that, as its business became more successful, the more disparate its organization and the data that drove it became.
Our client had been exclusively using mobile IDs to inform their business strategy.
Due to the massive disruption in the travel industry as a result of the coronavirus, it has made accurately predicting the futures of oil very difficult.
An internationally recognized data aggregator built its business by creating a consortium of small businesses to enable a competitive balance with larger organizations that had more data available to optimize business and marketing operations.
A US-based hotel chain was interested in testing the ADARA Cortex data against their meta-search campaigns in an effort to better compete with OTAs.
A major airline wanted to fully capture the demand from their branded search traffic, as well as increase their booking volumes for their non-branded search activity.
Before running with ADARA, this major city tourism board ran upwards of 500 million impressions per year at an expense of roughly $2.1M, but with zero visibility into ROI.
A law firm specialized in practicing family law wanted to create more awareness of their business and drive prospects to their website.
A Las Vegas-based resort was interested in increasing hotel bookings and improving the profitability and efficacy of their search campaigns to message travelers resilient to the COVID outbreak.
Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19.
ADARA Impact provided valuable campaign performance insights, including what was working and what needed optimization to achieve the best results for their destinia.com campaigns.
Learn how ADARA helped the Latvian IAA target in-market travelers in specific regions and outperform the key KPI by 110%.
Learn how The Hyatt Regency (Orange County, CA) used ADARA’s data to drive a 38X ROI on prospecting families and leisure travelers.
Learn how Destination DC uses ADARA to get visibility into bookings and measuring marketing effectiveness.
Learn how ADARA’s targeted potential French holiday makers and outperformed their goal by almost 10%.
ADARA delivered an impressive 75% completion rate on the video creative, achieved by targeting genuine in-market UK travelers.
Working with ADARA, the world’s travel data co-op. Learn how ADARA’s campaign’s investment of $35,000 influenced over $4.75 million in hotel revenue, driving an ROI 135x. Check it out!
Turespaña, the DMO for Spain, is responsible for promoting Spain as a global tourist destination year round. Learn how ADARA Impact data insights contributed to $2.3M in hotel revenue and 38,000 new visitors to Spain.
A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers.