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A Las Vegas-based resort was interested in increasing hotel bookings and improving the profitability and efficacy of their search campaigns to message travelers resilient to the COVID outbreak.
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How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association (NATA) and Paradise Advertising partnered with Adara on a campaign to raise awareness and drive demand for travel to Northwest Arkansas National Airport....
Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted. ...
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