A Las Vegas-based resort was interested in increasing hotel bookings and improving the profitability and efficacy of their search campaigns to message travelers resilient to the COVID outbreak.
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Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted. ...
Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry.
A multinational conglomerate holding company that owns stakes in many technology, energy and financial companies, recognized that, as its business became more successful, the more disparate its organization and the data that drove it became.
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