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A US-based hotel chain was interested in testing the ADARA Cortex data against their meta-search campaigns in an effort to better compete with OTAs.
Download the case study below to learn how ADARA increased click-through rates and conversions and the final results for the campaign.
Get instant access to the US Hotel & ADARA Cortex Search case study
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association (NATA) and Paradise Advertising partnered with Adara on a campaign to raise awareness and drive demand for travel to Northwest Arkansas National Airport....
Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted. ...
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