Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted. ...
A multinational conglomerate holding company that owns stakes in many technology, energy and financial companies, recognized that, as its business became more successful, the more disparate its organization and the data that drove it became.
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