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Case Studies

Arkansas Tourism Leverages Adara to Measure Impact of Digital Media on State Parks

Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment.

However, Arkansas had no visibility into how bookings into the state parks’ accommodations and activities could be attributed to their digital marketing efforts.

Learn how Adara solved the missing piece in Arkansas’ marketing funnel by allowing them to utilize first-party data to get a comprehensive view of the tourism ecosystem within their state.

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