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Is 2023 the Year of the Middle East and Africa?

The MEA travel market sees a remarkable recovery in 2023, with international arrivals estimated to be 15% higher than pre-pandemic figures. Download Adara’s PULSE report for more insights on the MEA travel market.

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Clean Room Technology: Future-proofing your data strategy

Discover the vast potential of Clean Room Technology in addressing data challenges faced by brands and destinations. Explore how they empower brands with greater control while alleviating major stresses, and uncover new opportunities like building sustainability or DEI metrics. Learn how to start implementing Clean Rooms and gain a competitive edge by prioritizing consumer needs within your data strategy.

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Data & Sustainability — Why it is Time to Marry the Two

At Adara, we take data ethics very seriously, and as such, we encourage and can help you take a step towards ethical applications of data. We understand that “being sustainable” is unique to every company and the changes required to make it happen take time. Read our new blog by Nikolai Schulz, Director, Product Management at Adara about what you can do as a brand as you continue forward on your sustainability journey.

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Takeaways for DMOs in light of Facebook’s Worst Day on Wall Street

DMOs will not be able to target users the same as before, and the significant reduction in the volume of location data means they won’t be able to use existing tools to identify, track and measure if those visitors show up at their destination. It also impacts a destination’s ability to retarget users. The world turned upside down.
The tourism industry and DMOs are at a crossroads – Will you lean into the change urgently and prosper, or choose inaction, risking your future? 

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Adara’s 4 Pillars to Ethical Data

Ethical Data is the apex of data regulation objectives. Recognizing the importance of treating data responsibly, coupled with the need to manage data from multiple sources, Adara has placed data ethics management at the center of its Data Rights Management (DRM).

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Is the new wave Move-On-Icron?

Throughout the last few months we’ve been advocating for a very surgical approach to targeting audiences. We always expected the recovery to be uneven by traveler segments and destinations. That requires marketers to be nimble and vigilant — the audiences that were high-performing last month will need to be re-tuned.

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Message from the CEO

Author: Charles Mi CEO     I hope that you enjoyed a holiday season filled with reconnecting with friends...

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“Fear Fatigue” Spells Opportunity For Travel Brands

Omicron has been dominating the news. How is it affecting holiday travel? From our data set (100s of millions of bookings) we pulled out the key findings. Check out the latest from Carolyn Corda, Adara’s CMO, on actual consumer behavior—you’re likely to be surprised.

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