Outbound travel from the U.S. is soaring this winter. Travelers are beyond the fear posed by health concerns and are...
Adara is seeing a major shift in outbound leisure travel from the U.S. this winter. Travel from the U.S. to the Middle...
A total solar eclipse will cross North America on April 8, 2024, plunging the region into darkness briefly. The...
Discover the top Thanksgiving leisure destinations in the U.S. Dive into travel trends, from upscale hotels to shorter stays, and explore how the advance booking window has changed. Get insights on adapting to evolving travel preferences for the upcoming holiday season.
Discover effective methods to gauge your tourism campaign success! Explore 3 performance measurement strategies for impactful insights.
The MEA travel market sees a remarkable recovery in 2023, with international arrivals estimated to be 15% higher than pre-pandemic figures. Download Adara’s PULSE report for more insights on the MEA travel market.
Discover the vast potential of Clean Room Technology in addressing data challenges faced by brands and destinations. Explore how they empower brands with greater control while alleviating major stresses, and uncover new opportunities like building sustainability or DEI metrics. Learn how to start implementing Clean Rooms and gain a competitive edge by prioritizing consumer needs within your data strategy.
Read the new blog by Nikolai Scholz, Director, Product Management at Adara about how Google’s attempt to tackle the phasing out of third-party cookies has put a great deal of pressure on companies investing into privacy-first technologies.
At Adara, we take data ethics very seriously, and as such, we encourage and can help you take a step towards ethical applications of data. We understand that “being sustainable” is unique to every company and the changes required to make it happen take time. Read our new blog by Nikolai Schulz, Director, Product Management at Adara about what you can do as a brand as you continue forward on your sustainability journey.
DMOs will not be able to target users the same as before, and the significant reduction in the volume of location data means they won’t be able to use existing tools to identify, track and measure if those visitors show up at their destination. It also impacts a destination’s ability to retarget users. The world turned upside down.
The tourism industry and DMOs are at a crossroads – Will you lean into the change urgently and prosper, or choose inaction, risking your future?