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Total Solar Eclipse Travel Frenzy: Hotel Bookings in the U.S. Surge up to 10X

A total solar eclipse will cross North America on April 8, 2024, plunging the region into darkness briefly. The natural phenomenon has already set off a frenzy in the U.S. as tourists are excited to get the best view and experience. Travel bookings are soaring in Texas, Indiana, Ohio, Arizona, Vermont, New York, and other states located within the path of totality, where the moon will completely block out the sun for a few brief minutes.

The eclipse is expected to be one of US history’s most viewed astronomical events. As a result, many travelers are eager to book their trips early to ensure that they have a place to stay and a good vantage point to view the eclipse.


Travel bookings in the path of totality have increased by an average of 900%

Since the eclipse was announced, some hotels and resorts in these states are already reporting that they are fully booked for the event.

Hotel Bookings in the U.S. Surge by 10X Y-o-Y

Y-O-Y Comparison of Hotel Bookings for April 5-8

Source: Adara, A RateGain Company

The eclipse is expected to attract visitors from all over the world, but it is also generating a lot of interest among domestic travelers. Many Americans are seeing the eclipse as a unique opportunity to experience a natural phenomenon that is only visible once every few decades.

Hotel Searches Surge by 5X Y-o-Y

Y-o-Y Comparison of Hotel Searches

Source: Adara, A RateGain Company


Hotel Bookings Began as Early as April 2023

Adara’s travel intent data quantifies the interest travelers are showing. The searches and bookings for experiencing the Total Solar Eclipse have begun soaring a year in advance since April 2023. The graphs below show a phenomenal rise in searches and bookings for check-ins in April 2024 compared to the same in April 2023.


Hotel Searches Comparison for 2024 and 2023

Source: Adara, A RateGain Company


Hotel Bookings Comparison for 2024 and 2023

Source: Adara, A RateGain Company

In addition to the increase in travel bookings, the upcoming eclipse also has a positive impact on the local economies of the states in the path of totality. Businesses such as hotels, restaurants, and tour operators are all expecting a surge in business during the event.

Looking for the Total Solar Eclipse Travel Report

To request a custom report for your region, please visit Adara’s Customer Intelligence Center.


About the Travel-Intent Data Platform & Solution

Adara’s travel-intent data platform and solutions, powered by over 270+ brands with over 24 billion data elements and 1.5 billion digital identities, is used by leading airlines, hotel chains, tourism organizations, OTAs as well as luxury retailers to segment their audiences better and drive higher ROI on their marketing spends.

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