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In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association (NATA) and Paradise Advertising partnered with Adara on a campaign to raise awareness and drive demand for travel to Northwest
Arkansas National Airport.
Download the success story and learn how NATA saw a nearly 8:1 return on ad spend for the duration of the campaign, by leveraging Adara’s intent signals and signature attribution measurement platform Impact.
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
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