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Case Studies

Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data

How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination?

Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and wanted more visibility into this customer data.

Download the success story to learn how VSPC leveraged its first-party data to build audience identities and achieve better campaign performance.

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