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The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again afterwards.
Download the case study to learn how the chain leveraged Adara’s audience modelling capabilities on top of loyalty members data to re-engage members, who otherwise might have booked with competitors.
Our client, a top 10 low-cost airline in the U.S. wanted to promote non-stop flights from small domestic cities to popular snowbird season domestic destinations with a CPB under $20. Additionally, in its key mid-west market the airline placed an in-market CTV to...
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
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