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Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry. While they were able to generate clicks, they wanted to improve the rate at which people who clicked also converted.
Download the case study and learn how the Mandarin Oriental Hotel Group leveraged ADARA’s signals to improve click-through rates across paid search and metasearch campaigns.
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
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