Mandarin Oriental Hotel Group reaches a more targeted audience through search marketing with ADARA
Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry. While they were able to generate clicks, they wanted to improve the rate at which people who clicked also converted.
Download the case study below and learn how the Mandarin Oriental Hotel Group leveraged ADARA’s signals to improve click-through rates across paid search and metasearch campaigns.
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