Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19. They partnered with ADARA to better understand the current travel trends and devise a plan to aid recovery.
A leading U.S. Airline elevates its CTV campaign performance with Adara’s first-party data
Our client, a top 10 low-cost airline in the U.S. wanted to promote non-stop flights from small domestic cities to popular snowbird season domestic destinations with a CPB under $20. Additionally, in its key mid-west market the airline placed an in-market CTV to...
