Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19. They partnered with ADARA to better understand the current travel trends and devise a plan to aid recovery.
Wyoming Office of Tourism drove trip planning actions and increased bookings with Adara’s real-time travel intent data
VDX.tv partnered with Wyoming Office of Tourism to launch a TV Magnify campaign, leveraging CTV + Household Retargeting to drive awareness and engagement. With Adara’s data analytics, the campaign effectively measured travel planning and booking actions, demonstrating...
