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Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19. They partnered with ADARA to better understand the current travel trends and devise a plan to aid recovery.
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In an effort to increase brand awareness of the Northwest Arkansas region, Northwest Arkansas Tourism Association (NATA) and Paradise Advertising partnered with Adara on a campaign to raise awareness and drive demand for travel to Northwest Arkansas National Airport....
Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted. ...
Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry.
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