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Case Studies

DMO taps into ADARA’s Impact Plus Platform to aid in Post- COVID Recovery Strategy

Like every business in the travel sector, this Destination Marketing Organization (DMO) was severely impacted by Covid-19. They partnered with ADARA to better understand the current travel trends and devise a plan to aid recovery.

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Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend

Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...

Arkansas Tourism Leverages Adara to Measure Impact of Digital Media on State Parks

Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...

Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data

How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...

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