Major US Airline Taps ADARA’s Cortex Search Platform to Increase Efficiency of Conversions
A major airline wanted to fully capture the demand from their branded search traffic, as well as increase their booking volumes for their non-branded search activity.
Using ADARA Cortex Search, keying in on mid-tier Traveler Value Score and leisure audiences, the airline was able to increase performance across both branded and non-branded SEM campaigns. Download the results below.
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