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Our client had been exclusively using mobile IDs to inform their business strategy. They came to ADARA because they knew mobile IDs were going away due to new privacy regulations and they needed to find a more persistent ID to track the performance of their marketing strategies.
Download the use case below to learn about ADARA’s cookie-less privacy compliant solution.
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
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