ADARA Impact provided valuable campaign performance insights, including what was working and what needed optimization to achieve the best results for their destinia.com campaigns.
World’s leading hotel chain re-engages 34% of its lapsed loyalty members by leveraging first-party data
The hotel chain has a loyalty program that offers benefits for repeat bookings and ancillary purchases across multiple properties to its members. They aimed to increase their Share of Wallet from loyalty members who booked a stay 18 months ago, but didn’t book again...
