Learn how Destination DC uses ADARA to get visibility into bookings and measuring marketing effectiveness.
Visit St. Pete/Clearwater partners with Adara to enhance digital marketing performance by leveraging its own first-party data
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
