Major City Tourism Board Quantifies Marketing Results with ADARA Impact Plus
Before running with ADARA, this major city tourism board ran upwards of 500 million impressions per year at an expense of roughly $2.1M, but with zero visibility into ROI. Additionally, the city had severe fiscal issues and that large amount of marketing spend could be challenged to be redeployed to better uses with a more definitive ROI.
Download the case study below to learn how the Tourism Board partnered with ADARA to deploy the Impact PLUS solution and the final campaign results.
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