Before running with ADARA, this major city tourism board ran upwards of 500 million impressions per year at an expense of roughly $2.1M, but with zero visibility into ROI. Additionally, the city had severe fiscal issues and that large amount of marketing spend could be challenged to be redeployed to better uses with a more definitive ROI.
Download the case study below to learn how the Tourism Board partnered with ADARA to deploy the Impact PLUS solution and the final campaign results.
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