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Before running with ADARA, this major city tourism board ran upwards of 500 million impressions per year at an expense of roughly $2.1M, but with zero visibility into ROI. Additionally, the city had severe fiscal issues and that large amount of marketing spend could be challenged to be redeployed to better uses with a more definitive ROI.
Download the case study below to learn how the Tourism Board partnered with ADARA to deploy the Impact PLUS solution and the final campaign results.
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
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