A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers. Using ADARA’s in-market data for targeting, US travelers searching for a trip to competitor destinations produced 800 bookings, the game earned 140,000 downloads in the US., and website traffic surged.
VDX.TV partners with Adara to measure the economic impact of its TV Magnify campaign for Wyoming Office of Tourism
Wyoming Office of Tourism partnered with VDX.tv and Adara to launch a campaign, leveraging CTV + Household Retargeting to generate awareness and drive engaged trip planning for the destination. Learn how Adara’s measurement and data modeling capabilities helped...
