A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers. Using ADARA’s in-market data for targeting, US travelers searching for a trip to competitor destinations produced 800 bookings, the game earned 140,000 downloads in the US., and website traffic surged.
Visit California and Adara Partner to Deliver a Collective 223x ROI on Total Media Spend
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
