A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers. Using ADARA’s in-market data for targeting, US travelers searching for a trip to competitor destinations produced 800 bookings, the game earned 140,000 downloads in the US., and website traffic surged.
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Accor and their agency, iProspect, were navigating the fluctuating Covid-19 environment in Europe in Spring 2021 and wanted to be sensitive to the travel restrictions in place, yet be ready to capitalize on the pent-up demand once the restrictions were lifted. ...
Mandarin Oriental was undertaking many different search strategies via their media agency, Spark Foundry.
A multinational conglomerate holding company that owns stakes in many technology, energy and financial companies, recognized that, as its business became more successful, the more disparate its organization and the data that drove it became.
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