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Due to the massive disruption in the travel industry as a result of the coronavirus, it has made accurately predicting the futures of oil very difficult.
Download the use case below to learn the results of how this multinational energy company leveraged ADARA’s extensive search and booking airline data to fill white space in the company’s revenue forecasting algorithms.
Visit California offers its state destination marketing organization (DMO) partners co-op marketing opportunities for added budget, performance and visibility of their ad campaigns. Along with their agency, The Shipyard, Visit California collaborated with Adara to...
Adara was already helping Arkansas Tourism navigate their marketing efforts and revenue using Adara’s public data consortium of data-sharing partnerships of more than 300 brands in travel, hospitality, real estate and entertainment. However, Arkansas had no visibility...
How does a destination marketing organization (DMO) build its own valuable first-party audiences without knowing who is making the bookings within the destination? Like all DMOs, Visit St. Pete/Clearwater (VSPC) is blind to the customer making a hotel booking, and...
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