RateGain announced today a major enhancement to Adara’s Destination Expenditure Reports. With this enhancement, Adara will be offering a more granular view of the total visitor spend in a destination, presenting spending details of visitors from its top 25 origin markets, as well as the top 25 merchants within that destination.
These reports will offer expenditure analyses for visitors who transacted with their credit or debit cards in a given destination after being exposed to that destination’s digital advertisements. This is an added layer of Adara’s industry-leading, in-destination marketing attribution.
Adara is the only provider in the destination marketing space that offers visitor spending measurement tied to a complete digital marketing plan. By gaining visibility into visitor spending volume tied to marketing efforts, a destination can measure how effective its marketing efforts have been, along with understanding visitor preferences. With this visibility, a destination can measure the economic impact of tourism as a whole.
Adara’s credit card expenditure reports help destination marketers better understand spending patterns across multiple categories like restaurants, bars, gas stations, attractions and more, for visitors who have been targeted in their digital media campaigns.
The reports’ measurement capabilities also allow destinations to see credit card spend across advertising partners they are working with. Adara has visibility into the credit card transactions for 195 million individuals and 40 million households in the United States alone.
Commenting on this update, Jay Wardle, president, Adara said, “destination marketers have historically had limited visibility into the conversions generated through their digital media. We are thrilled to be able to offer these bespoke solutions to tourism marketing organizations around the globe. The insights offered through these reports will help destination marketers make more informed decisions on their marketing spend for years to come.”
To learn more about Adara’s Destination Expenditure Reports, connect with us at https://adara.com/solutions/destination-expenditure-reports/.
About Adara
Adara, a RateGain company, is one of the world’s largest data exchange platforms, providing access to ethically sourced customer data. With 270+ global partners who supply aggregated real-time traveler data, we deliver actionable insights and predictive intelligence to drive better marketing ROI. Built on the world’s richest travel data co-op, Adara helps brands win in the fast-paced digital economy with 4 billion searches and over 23 billion data elements across 100+ countries.
About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.
Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 16 Global Fortune 500 companies in unlocking new revenue every day. For more information, please visit www.rategain.com.
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Media Contact
Ankit Chaturvedi
ankit.chaturvedi@rategain.com
Global Head-Marketing
