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Music, Math & Marketing

April 12th, 2022

We often talk about left brain (analytical) and right brain (creative) activities or even people. However, scientific evidence has increasingly debunked the idea that artistic expression and linear thinking are independent activities. This has important implications for destination marketing.

If the creative and analytical are actually integrated activities, this upends the way we approach these functions within a DMO. In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

In this webinar, we cover:

  • Questions to ask as you craft your marketing strategy
  • Data to consider as you pinpoint your ideal visitor
  • Ways to make your data sing (tell an awesome story)
  • Adam and Zeek will also put this into practice, providing a travel outlook (via song) for the US in Q2

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