Adara Privacy Week: Day 1 – Around the World of Privacy in 50 Minutes
Join Vincent Potier, Co-founder of Klever and London Digital Ventures Limited and Bernie Yu, SVP of Corporate Strategy at Adara, in this webinar as they discuss how global privacy legislation is changing, what they all have in common and what are some of their fundamental differences.
Optimizing the New Customer Acquisition Workflow with Digital Identity
In this webinar Frank Teruel, COO, Adara, and Nguyen Nguyen, Vice President, Partner Development & Technical Services at Adara from the identity verification industry have an interactive discussion about best practices on the future-proofed digital identity model.
“Tokens, Consortiums and Cookies – Oh my!” How the Adara Privacy Token Supports Measurement in a Cookieless World
In Part II of our ongoing discussion about how various solutions can help practitioners create a lasting identity strategy, Michael Leavitt, SVP of Technology at Adara and Piyush Shrivastava, General Manager of Global Tourism for Adara, join Bernie Yu, SVP of Corporate Strategy to discuss how the Adara Privacy Token can help solve these measurement challenges.
Day 1 – Bracing for tectonic shifts in data-driven advertising
In this session, Michelle Hulst, an industry expert and EVP Global Data and Strategy at The Trade Desk, will share her perspective on key issues. Come learn about the far-reaching impacts and likely implications for marketers as they plan for 2021.
Defusing the 3rd Party Cookie Time-Bomb, Financial Services
In this webinar, we welcome panelists Sarah Welch, Director, Head of Marketing Solutions at Novantas and Travis Clinger, Senior Vice President of Addressability and Ecosystem at LiveRamp for a discussion on what financial service marketers are doing to prepare for the demise of the 3rd party cookie.
“ID Graphs, FLoCs and Tokens – Oh my!” Choosing the right future-proof identity solution
In this webinar, Michael Leavitt, SVP of Technology and Jay Henderson, MarTech Executive with over 25 years experience will join Bernie Yu, SVP of Corporate Strategy in a primer about the options for thriving in this new world and for a detailed discussion about the solutions that are being considered, and their pros and cons.
An Audience with Don Welsh, President & CEO, Destinations International
In this webinar, you learn Adara’s latest trends and insights for the next few months shared by Milan Patel, Director – Field Data Science at Adara. David Morrow, VP, Global Marketing at Adara will follow-up the data insights with a conversation with Don Welsh, President and CEO, Destination International and Carolyn Corda, CMO at Adara.
Conference: Reimagining your Omni-channel strategy in new normal
Watch this session to learn about how DMOs can fight the battle on the 2 current fronts: To promote sustainable & safe tourism during a pandemic and to futureproof for the cookie-less future….while still being held accountable for marketing goals!
Conference: Taking our best shot–data powerhouses ARC and Adara explore recent travel trends and vaccine news.
Watch this session to tap into the latest booking trends drawn from billions of consumer actions. While sentiment surveys are valuable for uncovering what consumers are thinking, actual booking behavior shows what consumers are doing.
Conference: Travel Demand Forecast, and Tourism Hot Topics for 2021
In this session, we welcome Zeek Coleman from Visit Savannah, Bonnie Carlson from Bloomington CVB (Minnesota), and Amir Eylon from Longwoods International, for a conversation with Adam Johnson, Sales Director, Midwest, Adara on how DMOs can plan for success in 2021.