Mission Possible Series: Cracking The Code Of Customer Data And Identity
“Tokens, Consortiums and Cookies – Oh my!” How the Adara Privacy Token Supports Measurement in a Cookieless World with Piyush Shrivastava and Michael Leavitt
Changing global privacy regulations, Apple IDFA tracking, 3rd party cookie deprecation – these are major changes to the digital ecosystem that need to be addressed in 2021. Specifically, digital marketers are seeking out identity solutions that will support their ongoing measurement efforts and infrastructure.
In Part II of our ongoing discussion about how various solutions can help practitioners create a lasting identity strategy, Michael Leavitt, SVP of Technology at Adara and Piyush Shrivastava, General Manager of Global Tourism for ADARA, join Bernie Yu, SVP of Corporate Strategy to discuss how the Adara Privacy Token can help solve these measurement challenges for Destination Marketers in a cookieless world.