Mission Possible Series: Cracking the Code of Customer Data and Identity
Defusing the 3rd Party Cookie Time Bomb, Financial Services with Sarah Welch and Travis Clinger
For the 8th webinar in our customer data and identity series, we dive into the implications of the demise of the 3rd party cookie specifically for financial service marketers.
This week we welcome panelists Sarah Welch, Director, Head of Marketing Solutions at Novantas and Travis Clinger, Senior Vice President of Addressability and Ecosystem at LiveRamp for a discussion on what financial service marketers are doing to prepare for the demise of the 3rd party cookie.
During this webinar, we explore marketing strategy, key considerations, and how best financial marketers can prepare for the imminent change in marketing use cases as the legacy 3rd party cookie disappears.