Mission Possible Series: Cracking The Code Of Customer Data And Identity
“ID Graphs, FLoCs and Tokens – Oh my!” Choosing the right future-proof identity solution with Jay Henderson and Michael Leavitt
Changing global privacy regulations, Apple IDFA tracking, 3rd party cookie deprecation — these are major changes to the digital ecosystem that need to be addressed in 2021. Technologists have been anticipating these changes and have been hard at work. There are a number of alternative approaches emerging.
In this webinar, Michael Leavitt, SVP of Technology and Jay Henderson, MarTech Executive with over 25 years experience will join Bernie Yu, SVP of Corporate Strategy in a primer about the options for thriving in this new world and for a detailed discussion about the solutions that are being considered, and their pros and cons.