In this webinar, Zeek Coleman, Head of Marketing, Tourism & Hospitality and Sam Lauer, Lead Customer Success at Adara as they share the technology and data behind Adara’s Managed Services: Designed by destination marketers for destination marketers.

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

In this webinar, Zeek Coleman, Head of Marketing – Tourism & Hospitality at Adara will share how Adara’s Private Consortium addresses the challenges posed by the deprecation of 3rd party cookies. This is followed by a Q&A with Travis Napper, Director of Tourism at Arkansas Department of Parks, Heritage & Tourism about his cookieless strategy and how they plan to use Private Consortiums to leapfrog the competition.