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Day 1 – Bracing for tectonic shifts in data-driven advertising

Mission Possible Series: Cracking the Code of Customer Data and Identity

Bracing for tectonic shifts in data-driven advertising with Michelle Hulst, EVP Global Data and Strategy at The Trade Desk

 

We have compressed 5 years of digital marketing innovation and disruption into just a few months this year. Whether it is the ramifications of a global pandemic; more pressure on marketing ROI and measurability; the accelerated shift to connected TV; or the industry-wide focus on the future of identity, 2020 will go down as a tipping point in our industry.

In this session, Michelle Hulst, an industry expert and EVP Global Data and Strategy at The Trade Desk, will share her perspective on key issues. Come learn about the far-reaching impacts and likely implications for marketers as they plan for 2021. Who are the right partners? Are you on the right platform? Do you have the right processes, expertise and skills in place?

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