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Webinars

Adara Privacy Week: Day 2 – Building Privacy into Your Business Strategy

Adara Privacy Week: Day 2

“Building Privacy into Your Business Strategy” with Tim Geenen, LiveRamp and Bernie Yu, Adara

  

Thought privacy was just about regulations and compliance requirements? That is no longer the case. Enterprises need to be thinking about “privacy as a strategy” as the world of data privacy continues to evolve. We are also in the midst of a significant transformation as it relates to consumer transparency and trust.

Watch this webinar led by Tim Geenen, Managing Director, Addressability Europe at LiveRamp and Bernie Yu, SVP of Corporate Strategy at Adara, where they discuss:

  • Different approaches of global privacy regulations
  • The new value exchange
  • The need for businesses to change how they view privacy
  • Innovative ways of managing privacy

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More Webinars

Paving the Way to Practical Sustainability

Paving the Way to Practical Sustainability

In this webinar, you will hear from Charles Mi, CEO at Adara and Zeek Coleman, Head of Marketing – Tourism & Hospitality on how Adara is taking the step towards a more sustainable future for destinations. Learn more about how Adara takes the conversation from the ivory tower to the board room, with common sense action items using travel, credit card data, and cookie-less technology.

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

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