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Adara Privacy Week: Day 2 – Building Privacy into Your Business Strategy

Adara Privacy Week: Day 2

“Building Privacy into Your Business Strategy” with Tim Geenen, LiveRamp and Bernie Yu, Adara

Thought privacy was just about regulations and compliance requirements? That is no longer the case. Enterprises need to be thinking about “privacy as a strategy” as the world of data privacy continues to evolve. We are also in the midst of a significant transformation as it relates to consumer transparency and trust.

Watch this webinar led by Tim Geenen, Managing Director, Addressability Europe at LiveRamp and Bernie Yu, SVP of Corporate Strategy at Adara, where they discuss:

Different approaches of global privacy regulations
The new value exchange
The need for businesses to change how they view privacy
Innovative ways of managing privacy

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More Webinars

A Destination Marketer’s Guide to Payment Card Transaction Data

Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. For the essentials of accessing US payments data, please join Adara’s Zeek Coleman, Sr. Director of Product Marketing, and Nick Mangiapane, CMO at Commerce Signals, as they provide the basics of what marketers need to know.

Phocuswire Pulse: ‘Location, location, location under threat?’

Tourism Spotlight Phocuswire Pulse: Travel Marketing Tactics - 'Location, location, location under threat?' with Zeek Coleman Check out this episode of PhocusWire Pulse: Travel Marketing Tactics events where Zeek Coleman, Senior Director, Product...

‘What I Learned Since I Joined Adara’ with Zeek Coleman & Lauren Cleland

Everyone knows that Adara is synonymous with travel data. What you might not know is how Adara’s data is being leveraged to prepare destinations for the future in an amazing way. In this webinar, join Zeek Coleman, Sr. Director, Product Marketing – Tourism, ADARA, and special guest Lauren Cleland, Director of Data Intelligence and Digital Marketing of Visit Savannah.

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