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Adara Privacy Week: Day 2 – Building Privacy into Your Business Strategy

Adara Privacy Week: Day 2

“Building Privacy into Your Business Strategy” with Tim Geenen, LiveRamp and Bernie Yu, Adara

  

Thought privacy was just about regulations and compliance requirements? That is no longer the case. Enterprises need to be thinking about “privacy as a strategy” as the world of data privacy continues to evolve. We are also in the midst of a significant transformation as it relates to consumer transparency and trust.

Watch this webinar led by Tim Geenen, Managing Director, Addressability Europe at LiveRamp and Bernie Yu, SVP of Corporate Strategy at Adara, where they discuss:

  • Different approaches of global privacy regulations
  • The new value exchange
  • The need for businesses to change how they view privacy
  • Innovative ways of managing privacy

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More Webinars

Music, Math & Marketing

Music, Math & Marketing

In this webinar, we are joined by guest speaker Adam Sacks, President, Tourism Economics and Adara’s Zeek Coleman, Head of Marketing – Tourism & Hospitality as they discuss the importance of bringing together music (creativity) and math (data) in the pursuit of better marketing. Adam and Zeek will also share how to apply this mechanism into practice by reviewing travel data for the US and providing a travel outlook for Q2.

Private Consortiums: The DMOs Answer to a Cookieless World

Private Consortiums: The DMOs Answer to a Cookieless World

In this webinar, Zeek Coleman, Head of Marketing – Tourism & Hospitality at Adara will share how Adara’s Private Consortium addresses the challenges posed by the deprecation of 3rd party cookies. This is followed by a Q&A with Travis Napper, Director of Tourism at Arkansas Department of Parks, Heritage & Tourism about his cookieless strategy and how they plan to use Private Consortiums to leapfrog the competition.

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