Mission Possible Series
“Keys to Success for Effective Personalization” with Sarah Welch, Novantas and Paul Kadin, Resonance LLC
Hear from Sarah Welch, Director, Head of Marketing Solutions at Novantas and Paul Kadin, Managing Partner at Resonance LLC as they discuss how marketers can build the foundation for an effective, data-driven personalization strategy that doesn’t require incremental armies to deploy with Bernie Yu, SVP Corporate Strategy at ADARA.
Today’s savvy consumers are expecting the brands they do business with to harness their digital exhaust in order to deliver seamless, personalized experiences. But even with all the technological advances in the marketplace, many brands are still struggling to deliver marketing interactions that evoke a sense of connection…of true relationship. What are the roadblocks to cultivating digital empathy?