The way destinations drive business is fundamentally going to change as unconsented data and loss of cookies take center stage in 2024. With the most powerful and widespread browsers changing how the world targets, retargets and essentially drives revenue, the clock has started ticking for DMOs around the world. So what can you do today? From asking your agencies the right questions to reviewing new technologies yourself, DMO’s can do a lot to ensure you’re not left behind.
In this webinar, Zeek Coleman, Head of Marketing, Tourism & Hospitality, and Matt Borud, Marketing & Innovation Administrator at Idaho Commerce
- Discuss the changes happening in the digital marketing landscape
- Break down key questions DMOs need to ask their team and agencies
- Hear from a DMO firsthand the steps they are taking to safeguard their destination