Tourism Spotlight
“A Destination Marketer’s Guide to Payment Card Transaction Data” with Nick Mangiapane & Zeek Coleman
Payment card data, or data from credit and debit card transactions, can be extremely powerful for destination marketers. But where does this data really come from, how is it collected and ultimately, how can it be used effectively?
For the essentials of accessing US payments data, please join Adara’s Zeek Coleman, Sr. Director of Product Marketing, and Nick Mangiapane, CMO at Commerce Signals, as they provide the basics of what marketers need to know.
