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Maximize value and enhance your data through a privacy-first approach
After several years of adapting to a new privacy landscape, the bar has risen and data sharing has never been such a challenge. As a result, the value of your first-party data has never been so high. Data owners that are looking to expand that value beyond your own channels will need the right partner to unlock this potential.
Adara has over a decade’s worth of experience working with data owners to extract value from their data, while safeguarding it through the entire process. We uniquely empower our Data Partners with the flexibility and control to maximize revenue according to their business requirements. Built on top of a best-in-class data rights management platform, we offer a variety of value exchange models to meet your ever-changing needs.
What we offer for data owners
Data Enrichment
Receive actionable scores & signals on your customers
Access to Signals
Unlock the power of Cortex for your customer acquisition needs
Audience Monetization
Revenue share-based
partnership
Private Consortiums
Share data with a limited group to support specific business objectives