by ankit | Feb 26, 2019 | Blog
As we roam the internet, much of our experience is personalized to our preferences. Our search results are personalized to our past behavior and locale. Our social media news feed is personalized our most recent likes and hearts. Streaming content is personalized...
by ankit | Feb 25, 2019 | Blog
In the past year, mobile’s share of travel visits has increased by 48 per cent, and those visits are becoming more varied across new apps. People are using VRBO to view apartments available for the night in San Diego, Viator to explore Kyoto restaurants, and Hopper to...
by | Feb 20, 2019 | News, Press Releases
New Research Report Provides Strategic Insights for Travel Brands PALO ALTO, Calif., Feb. 20, 2019 (GLOBE NEWSWIRE) — Adara the world’s travel data co-op and leading provider of traveler intelligence for travel brands, today announced findings from it’s newly...
by ankit | Feb 5, 2019 | Blog
A global shift towards cost-effective, performance-driven marketing solutions has prompted Adara, to enter the New Zealand market via a new partnership with Auckland-based Tomahawk. Adara’s vice president of tourism for Asia Pacific, Matthew Zatto, talks to...
by ankit | Feb 5, 2019 | Blog
What’s an advertiser to do when media planning meets audience targeting? It’s the best and worst case scenario. You get great content and great audiences, but with that comes scale limitations, both for inventory and segment size. In a 2018 study, agencies and...
by ankit | Jan 30, 2019 | Blog
Read Carolyn, CMO of Adara’s opinion article published by PhocusWire. Today, many travel brands are in the process of onboarding and improving access to customer data and they often look across the wider plane of marketers to get ideas and best practices. Yet...
by ankit | Jan 15, 2019 | Blog
Marketers continue to flock to Facebook to drive new business. Facebook and Instagram are predicted to bring in a combined $67.25 billion in worldwide ad revenue, up 23.5% from 2018. In the US, expenditures will increase 20.6%, to $27.57 billion this year. So why...
by ankit | Jan 10, 2019 | Blog
Read what Carolyn, CMO of Adara had to say in her interview with MarTech where she was asked: how the evolution of MarTech is impacting the way Marketing teams leverage data, analytics and intelligence, being a woman in a tech-heavy ecosystem, and many questions that...
