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European Cities Marketing International Conference

by | Jul 22, 2019 | Blog

In June 2019, 300 of Europe’s largest city marketers gathered with heads of state and tourism professionals at the European Cities Marketing Conference in Ljubljana, Slovenia to discuss the theme “Tomorrow Today”. Adara’s VP Destination...

Simple View Summit Panel Discussion

by | Jul 18, 2019 | Blog

Adara was at the recent Simple View Summit in Phoenix, Arizona, where one session in particular caught our attention. Watch as Marissa Willman, director of digital marketing at Greater Palm Springs CVB, tells fellow panelist Katie Cook, director of digital marketing...

Frank Teruel Joins Adara as Chief Operating Officer

by | Jul 10, 2019 | Blog, News

Experienced Technology Executive Will Lead Operational Expansion and Growth Palo Alto, CA (July 10, 2019) – Adara announced today that Frank Teruel is Chief Operating Officer for the company. This is a new position for Adara, which was created to lead global...

Bits and Bytes of Reinventing the Asian Travel Industry

by | Jul 1, 2019 | Blog

Adara’s Irene Lee, commercial director, North Asia, was interviewed by CDO Trends talking about how new data-driven trends are shaping the travel industry, and why every travel brand needs to begin with data. The days of pre-planned, well-calculated vacation...

Using relevance to future-proof travel brands in a downturn

by | Jun 26, 2019 | Blog

In an environment of flattening demand, it’s critical for travel marketers to commit resources to the most valuable groups of customers, those who not only spend the most today, but those who have the potential to spend the most in the future. Michael Cahan,...

ラグビーW杯時に欧米豪市場の訪日客は大幅増に、「Adara」が分析結果を公開、滞在が2週間以上のデータも

by | Jun 18, 2019 | メディア掲載

Adaraの作成したラグビーW杯の予約分析レポートが読者数No.1の観光産業ニュース 「トラベルボイス」のヘッドラインに取り上げられました。 [ラグビーW杯時に欧米豪市場の訪日客は大幅増に、「Adara」が分析結果を公開、滞在が2週間以上のデータも] 日本のインバウンドにとって、欧米豪市場の獲得、大都市圏集中から地方への拡散が期待されているラグビーワールドカップ（W杯）。2019年9月20日の開催まで100日を切ったいま、世界の旅行者はどのように動いているのだろうか。...
Nativo partners with Adara

Nativo partners with Adara

by | Jun 13, 2019 | News, Press Releases

+ Next-generation native ad server Nativo announced its partnership with Adara to measure real-world outcomes after travel audiences are exposed to brand content. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering...

Travel Luxury Consumer Insights

by | Jun 12, 2019 | Blog

The luxury world is transforming, and the Travel Luxury Consumer is at the center of it all. With data provided by 200+ global travel brands and 850 million monthly traveler profiles, we’ve gathered insights to understand, reach and target the new-age luxury traveler....

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