Adara was at the recent Simple View Summit in Phoenix, Arizona, where one session in particular caught our attention. Watch as Marissa Willman, director of digital marketing at Greater Palm Springs CVB, tells fellow panelist Katie Cook, director of digital marketing at Austin Convention & Visitors Bureau, about a surprising find in their hotel and flight bookings after pulling their Adara data.
From Silos to Synergy: How First-Party Data Warehouse Unlocks Unified Traveler Insights
The modern traveler’s journey is rarely a straight line. It's a winding path, filled with diverse touchpoints: a flight search, a hotel booking, a visit to a destination's website, an airport's parking reservation, and a retail purchase at a terminal. Each of these...
