Next-generation native ad server Nativo announced its partnership with Adara to measure real-world outcomes after travel audiences are exposed to brand content. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.
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Zeta and Adara Partner on New Targeting and Engagement Solutions Ahead of Anticipated Travel Resurgence
Zeta, a cloud-based marketing technology company that empowers enterprises to acquire, grow, retain customers, and Adara, the global leader in predictive consumer intelligence, today announced a multi-year data partnership to bring travel & hospitality marketers enhanced insights – on an individual level – to accelerate customer acquisition and deepen loyalty.