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Next-generation native ad server Nativo announced its partnership with Adara to measure real-world outcomes after travel audiences are exposed to brand content. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.
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RateGain’s Adara to Offer Enhanced Destination Campaign Measurement with Advanced Visitor Spending Data
RateGain announced today a major enhancement to Adara’s Destination Expenditure Reports. With this enhancement, Adara will be offering a more granular view of the total visitor spend in a destination, presenting spending details of visitors from its top 25 origin...
