Adara was at the recent Simple View Summit in Phoenix, Arizona, where one session in particular caught our attention. Watch as Marissa Willman, director of digital marketing at Greater Palm Springs CVB, tells fellow panelist Katie Cook, director of digital marketing at Austin Convention & Visitors Bureau, about a surprising find in their hotel and flight bookings after pulling their Adara data.
Winter U.S. Outbound Flight Bookings vs. Hotel Bookings: Diaspora and Non-Diaspora Travel
Outbound travel from the U.S. is soaring this winter. Travelers are beyond the fear posed by health concerns and are exploring the world with newfound enthusiasm. Many are looking forward to escaping the cold and venturing to warm, sunny destinations. Caribbean...