In the past year, mobile’s share of travel visits has increased by 48 per cent, and those visits are becoming more varied across new apps. People are using VRBO to view apartments available for the night in San Diego, Viator to explore Kyoto restaurants, and Hopper to monitor and buy the cheapest flights to Barbados. With so many new ways to shop for travel, and so many more opportunities to act on impulse, travel consumers have started to resemble retail shoppers.
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About the Author
Curtis Nishijima
Managing Director – EMEA