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Marketing and Research: Riding the Wave of Data in 3 Steps

For many travel marketers, while the writing is on the wall that personalization is important, the path to getting there is still unclear. Adara, in partnership with ESTO, suggests taking a step-by-step approach based on identifying and tackling three key...

Adara at the World Tourism Forum in Lucerne

Adara’s growth in Europe continues as we focus on how our data can help solve some of the issues facing our industry today. Adara’s vice president of destination analytics, Ted Sullivan, recently attended the World Tourism Forum in Lucerne – the leading...

Travel During Ramadan

Don’t miss out on our latest 2019 Ramadan Travel Trends Inforgraphic. The month of Ramadan is celebrated worldwide as a month of fasting and prayer, but its also a time when travel is booming. Click in to learn more about the travel patterns and audiences making...

How travel brands can move beyond traditional consumer data advice

The Asia-Pacific region has become the world’s leading digital travel market. And as it grows, the digital ecosystem is getting increasingly complex. APAC travel marketers who want to maintain relevance in the minds of consumers often look across the wider plane...

Relevancy, Privacy and Data Provenance

We’re creatures of habit and plan our travel in a pretty methodical way – you decide where you’re going, book your flight, then accommodation and ancillary purchases. So it’s important that travel brands insert themselves in the right part of the process...

Top Ten Travel Start Ups to watch in 2019

Plug and Play tech centre features 10 start-ups in the travel and hospitality industry making waves and gaining huge investor valuations. Check out Adara and other upcoming start-ups that are revolutionizing the travel space. Here are 10 startups making waves and...

Getting a 360-degree view of the customer with Adara

Tasked with the responsibility to understand and interpret the ever changing customer needs, travel companies are under immense pressure to get the consumer mindset right. Adara is in the unique position to provide business with a 360 view of their consumer and Travel...

3 lessons Asian travel marketers can learn from retailers

It’s 2019, and the mobile-first Asian Pacific traveller is fast becoming a reality. Singapore, in particular, has seen over 40% growth year-on-year in mobile travel bookings. Coupled with the fact that the region’s households now make up one in three global travelling...

世界の旅行顧客のデータに特化したプラットフォーム、Adara(アダラ)にTravel Book(トラベルブック)とFAST TRAIN(ファストトレイン)が参加、より高度なターゲティング広告が可能に

世界200社を超えるデータパートナーから提供されるトラベルデータを基に旅行顧客の行動パターンや購買傾向を分析し、精度の高い旅行顧客向けターゲティング広告および分析ツールを提供するトラベルデータコープ*のAdara(アダラ・ジャパン株式会社)(本社:米国パロアルト、日本支社:東京都中央区、URL:adara.com/ja/)は、2019年3月26日にTravel Book(トラベルブック株式会社、本社:東京都中央区)とFAST TRAIN JAPAN...

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