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Legends of Catalonia

Legends of Catalonia

A region of Spain, Catalonia took a futuristic step in tourism marketing by launching a new virtual reality game to promote visiting Barcelona and its many regions to US-based travelers. Using ADARA’s in-market data for targeting, US travelers searching for a...

Best Kept Search Secret in Google Search: Audience Signals

Posted February 20, 2020 Author Vance Roush, Product Manager, AdaraGoogle Search Ads is by far the most important advertising channel for marketers. Winning the top links on the first search results page is mission critical to the growth of a business. But continued...

Getting to Peak Personalization

  Adara RESOURCES   Getting to Peak Personalization Travel marketers have reached a point of widespread adoption for both data use and personalization. There are three pillars of advanced marketing that define a marketers’ ability to create a truly...